We Got SEO All Wrong (At First).

Back in 2015, we launched Edugates.com, a platform to help students book language courses abroad. We knew SEO like the back of our hand, and traffic? Oh, we had tons of it.

But here’s the kicker:

💡 Traffic alone didn’t matter. Even when we brought in qualified traffic, the conversions weren’t rolling in.

Turns out, people don’t just buy because they land on a website. They buy when what they see actually matches what they need—who knew, right?

The “Wait… What?” Moment

So, we did what any smart founders would do—we spied on our competitors.

We expected them to be crushing it. They had big budgets, fancy websites, and ranked for all the good keywords.

But then we realized something shocking:

🛑 Their products weren’t working either.
🛑 Their traffic wasn’t converting.
🚀 The market was wide open for disruption.

Customers weren’t booking because no one was truly solving their needs. They were browsing, not buying.

If It Doesn’t Exist, Build It.

We needed better insights—something that could tell us:

• What users actually wanted (instead of just what they searched for).

• Which keywords actually led to conversions (instead of vanity rankings).

• How to structure landing pages to make people take action (instead of bouncing).

But here’s the problem:

😑 That tool didn’t exist.

So, we built our own.

We combined organic search data, user behavior insights, and conversion optimization principles to turn clicks into actual customers.

And it worked.

Then COVID Said “Nope.”

Just as we started seeing traction, COVID hit.

💡 We realized something brutal:
Travel for education wasn’t a painkiller. It was a vitamin—nice to have, but not essential.

So, with an exhausted team and an uncertain market, we paused the project.

The Pivot That Changed Everything.

When we went back to consultancy, we took everything we had learned—

🚀 Not just how to get traffic, but how to make it convert.
🚀 Not just SEO for rankings, but SEO that drives revenue.
🚀 Not just vanity metrics, but real, predictable business growth.

And that’s when it clicked.

Introducing ConversionSEO: SEO That Sells.

We took our battle-tested system and productized it into a repeatable, scalable framework for turning organic search into a sales engine.

✅ No more chasing traffic that doesn’t convert.
✅ No more SEO that doesn’t move the needle.
✅ No more guessing games—just predictable, scalable revenue from organic search.

And we’re just getting started. 🚀